The design of visual standards for the ADU publishing activities. In order to bring together the variety of topics and provide long-term sustainability, a visual system was defined which strictly defines the treatment and relationship of typography and photography with the possibility to freely select the colours.



The layout together with the selected typography result in the text with a serious and scholarly character and can support a large number of different types of footnotes and image supplements as well as several title hierarchies within individual chapters. The selection and treatment of paper, covers and book block departs from classical textbook editions and emphasizes the uniqueness and functionality of this edition. The application of blind print on the cover additionally reinforces its recognizability.


Design: Roberta Bratović i Maša Poljanec

Client: Academy of Dramatic Art, University of Zagreb

Zagreb, 2017/18